Sarah Jackson is the owner of Luzzara Coffee Bar, a great boutique coffee shop on “trendy” Whyte Avenue in Edmonton. She’s been in business for two years and uses social media extensively.

In the midst of a busy day at the shop, Sarah was able to sit down with me to discuss how social media works for her business.

I recently had a friend confide in me that she had a bad week – didn’t want to do work, didn’t give a crap about her business, just wanted to take a week off. And she felt terrible about it. When I admitted that I too have weeks like that, she seemed incredulous and relieved.

Twitter isn’t just for hyper-connected media types. It’s a solid channel of communication that’s always open to your clients if you know how to use it right. Here are a couple of simple tips that will help you find clients in your area on Twitter, no matter what your industry is.